Experiential Marketing and Event Technology Innovations at STORY

Overview:

Executed a marketing research and analysis project focused on customer satisfaction, event technologies, and experiential marketing strategies at Story Experiences. The study explored how technology-driven solutions enhance event engagement and client satisfaction.

Objectives:

• Assess customer satisfaction levels across event planning, execution, and engagement stages.

• Identify key satisfaction drivers and improvement areas within event management processes.

• Analyze competitor offerings to benchmark performance and identify innovation opportunities.

• Recommend strategies to enhance experiential marketing outcomes through technology integration.

Process:

• Collected and analyzed customer feedback through surveys and post-event reviews.

• Evaluated the effectiveness of various event technologies in improving client engagement and experience delivery.

• Conducted competitor benchmarking to highlight STORY’s unique strengths and potential gaps.

• Collaborated with internal teams to design actionable recommendations for service enhancement and engagement optimization.

Achievements:

• Produced a comprehensive customer satisfaction report with actionable insights on event service improvements.

• Identified key experiential drivers that influenced customer perception and loyalty.

• Recommended data-driven strategies that supported better event personalization and technology adoption.

• Gained hands-on experience in event planning, client coordination, and experiential marketing execution.